Across the Caribbean, there is a quiet belief that holds many small and medium-sized enterprises (SMEs) back: “We don’t have enough data to do analytics.”
It sounds reasonable. After all, when we think about data, we imagine complex dashboards, large teams, and expensive systems. Advanced structures built for multinational corporations, not family-run businesses, side hustlers, or growing enterprises navigating tight margins.
But this belief is not just incorrect, it is costly, because the reality is far simpler; most Caribbean businesses are not lacking data, they are lacking discipline in how they use it.
