Minister of Tourism, Edmund Bartlett, says Jamaica’s tourism sector is rallying from the after effects of Hurricane Melissa with renewed optimism, and is on track to achieve a good winter season.
Speaking to nearly 100 travel advisors and other industry stakeholders at a welcome dinner for Apple Leisure Group Vacations (ALG), at the RIU Montego Bay Resort in St James on January 31, Bartlett outlined a strategy that mirrored the nation’s early COVID-19 playbook — keep Jamaica open for business and coordinate a clear, consistent message.