Minister of Tourism Edmund Bartlett has welcomed initial discussions on collaborative marketing efforts with Spanish hotel and tourism investment group, Inverotel, as part of the sector’s recovery strategy.
This high-level discussion was held in the margins of the international tourism fair, FITUR, in Spain on Wednesday and is aimed at accelerating Jamaica’s tourism recovery and strengthening its global competitiveness.
“This post-hurricane recovery requires all hands-on deck, and we welcome Inverotel’s support in this area as particular emphasis will be placed on rebuilding visitor confidence, stimulating demand in key source markets and highlighting Jamaica’s diverse tourism offerings, including resort tourism, culture and gastronomy,” said Bartlett.
He pointed out that the discussions focused on joint promotional strategies, knowledge-sharing and coordinated marketing initiatives designed to reinforce Jamaica’s positioning as a leading Caribbean destination.
