In a historic step toward protecting personal identity in the digital age, Denmark has introduced a new copyright law that would grant every citizen full legal ownership of their likeness — including their face, voice, and body data.
The groundbreaking proposal comes amid a worldwide surge in deepfakes and AI-generated impersonations, which are increasingly being used in scams, disinformation campaigns, and even political manipulation.
Under the proposed legislation, a person’s physical and vocal likeness would be treated as intellectual property, giving individuals the right to demand removal, block unauthorized use, or claim compensation if their image or voice is exploited without consent.
