Local entities, especially small businesses, may not be using social media to their full advantage, one media consultant and author has suggested. Elaine Williams-Morgan, author of Avalanche of Leads: Why You Should Use Social Media to Build Your Brand, told Observer Online that even traditional media houses “have not grasped the value of social media.” She is also suggesting that young people be trained in how to harness “the power that they have in their hands.” “One of the most important findings of my research is that social media is primarily used in the first world countries for business. In third world countries, it is used primarily for personal use,” Williams-Morgan, said.
