As generative artificial intelligence (AI) continues to broaden its capabilities, more companies are turning to platforms like ChatGPT to produce text and images for their campaigns. In 2023, as generative AI surged in popularity, the Writers Guild of America (WGA) went on strike from May 2 to September 27. The strike, involving over 11,000 union members, arose from a labour dispute with the Alliance of Motion Picture and Television Producers (AMPTP), centred around concerns over pay, residuals, AI usage, and staffing minimums in writers’ rooms. It concluded with a new three-year agreement that addressed many of these issues.
